2L milk−8%
1L −6%
cereal +3%
Where retail teams make better commercial decisions
Twelfth is a commercial workspace for retail and category teams. It brings pricing, range, promotion and supplier signals into one view, ranks what needs attention, and keeps the evidence, decision and owner together when the team acts.
▲ CHILLED · YOGHURTForecast +18% this weekend — 3 lines run short
▼ AISLE 2 · PRICE GAP6 hero lines now sit 4% above a key rival
● DELI · MARGIN+2.1 pts since the range change — keep it
- CHILLER 1 · MILK. A rival cut 2L to $3.50. You sit 28c above. RIVAL PRICE MOVE · REVIEW
- CHILLER 2 · YOGHURT. Forecast up 18% this weekend. Three lines run short on the current order. FORECAST UP · ORDER MORE
- CHILLER 3 · JUICE. Supplier cost up 6% from next month. Margin drops unless retail moves. COST INCREASE · PRICE REVIEW
- CHILLER 4 · READY MEALS. Promo ends Sunday. Base price returns 16% above two rivals. PROMO ENDING · PRICE CHECK
- CHILLER 5 · CHEESE. 4 lines out of stock since Tuesday's delivery. OUT OF STOCK · LOST SALES
- DELI · MARGIN. Margin up 2.1 pts since the range change. Keep it. MARGIN UP · RANGE HOLDING
- PRODUCE · APPLES. Market cost up 13% this week. Shelf price hasn't moved. COST MOVE · MARGIN WATCH
- PRODUCE · TOMATOES. Waste at 10%. The order runs 23% over forecast. WASTE · CUT ORDER
- PRODUCE · ORANGES. Promo lifted units 44% with margin intact. PROMO WORKING · EXTEND
- PRODUCE · LEMONS. Out since the last delivery. About $410 of sales lost. OUT OF STOCK · REORDER
- AISLE 1 · BREAKFAST. The promo is taking sales from the next shelf, not adding new ones. CANNIBALISATION · REVIEW
- AISLE 2 · PRICE GAP. A rival repriced six hero lines overnight. You now sit 4% above. RIVAL PRICE MOVE · RESPOND
- AISLE 3 · HOUSEHOLD. 13 lines sell under one a week. Room for the new range. RANGE · DELIST CANDIDATES
- CHECKOUT 1 · BASKETS. Average basket down 4% since the price rise. BASKET · WATCH
- CHECKOUT 2 · IMPULSE. The lane fridge is out of 3 top sellers. AVAILABILITY · REFILL
- CHECKOUT 3 · SALES. Today is tracking 4% ahead of plan. SALES · AHEAD OF PLAN
- ENTRANCE · CATALOGUE. All 18 catalogue lines covered for the week. CATALOGUE · READY
- STOREFRONT · RIVALS. Price promise holds on 97% of advertised lines. PRICE PROMISE · HOLDING
- TROLLEY BAY · WEEK. 6 calls ranked and waiting for Monday's trade meeting. CALLS · READY TO REVIEW
- DOCK · CHILLED PALLETS. In full and on time. Fill rate 98%. SUPPLIER · ON TIME
- INBOUND · ORDER. Order runs 27% over forecast. Overstock risk. OVERSTOCK · TRIM ORDER
See the whole category before you make the decision.
Watch how a signal becomes an actionPerformance, suppliers, pricing, promotions, range and the plan usually sit in separate spreadsheets, and someone has to join them by hand. twelfth joins them, shows what changed, and ranks what to act on next.
Pricing and promotion
Supplier partnerships
Ranging
Read any category, in the aisle and online.
The end-cap promo is lifting volume 2.1× but returning only 0.4× the margin, and a competitor has had 2L milk 8% cheaper since Tuesday. twelfth puts both in front of the category manager and flags which yoghurt lines to keep in stock for the weekend.
THE SHOP FLOOR
THE WEB STORE
search: greek yoghurt(48) results
$6.50
Farmhouse Greek 1kg★★★★★● HERO LINEHolds the wall. Never let it gap.
$5.20
Coco & Co Coconut★★★★★▲ DEMAND RISINGProtect availability as the weekend approaches.
$4.80
Berry Duo 4-pack★★★★★▼ PRICE GAPRival at $4.50 — match or hold, not drift.
$7.90
Protein+ Vanilla★★★★★● +22% WK ON WKDouble the facing — it earns it.
$3.60
Kids Squeezies 6pk★★★★★▲ SLOW LINE0.4 a week — dead weight before the review.
$6.10
Organic Set 500g★★★★★● MARGIN 38%The quiet earner. Leave it alone.
WHAT CHANGES HERE
Protect margin across thousands of grocery lines, every day.
- Promo lift 2.1× on the end cap — margin 0.4×
- Competitor −8% on 2L milk since Tuesday
- twelfth’s call: Greek yoghurt: weekend demand is rising
Pick your role and open your grocery queue.
Buyers, category managers, planners and analysts each get their own queue, built from the same data, with the reason behind every recommendation.
STAFF ROSTER · TWELFTH SUPERMARTWEEK 32 · 5 + 1
twelfth · Buyers · today
ASK TWELFTHSourdough loaf 750g
- BRIEFMorning brief: 9 calls ready, 2 need you.
- YOUWhich of the new lines is worth backing?
Start each morning with the calls already ranked.
After close, twelfth checks every price against competitors, recalculates stock cover on every line and re-ranks the range. When the store opens, your queue holds the decisions worth making today.
- CHILLERS · READ AT 02:15. twelfth re-cut cover on every chilled line and sized the morning order. COVER RE-CUT · ORDER SIZED
- AISLE 2 · RIVAL MOVED. A competitor cut 2L milk at 23:40. twelfth caught it and costed the gap. −$240/WK · IN YOUR QUEUE
- LANE 1 · TILL COUNTED. The day's sales are in, and every forecast has already used them. DAY CLOSED · FORECASTS UPDATED
- SHUTTERS · DOWN 21:04. Closed to shoppers. twelfth works the night shift. ALARM ARMED · TWELFTH ON
- DOCK · QUIET. Tomorrow's delivery already matches the morning plan. NEXT DELIVERY · ON TRACK
- NIGHT WATCH. Zero incidents, four naps. twelfth did the rest. SHIFT 21:00–06:40 · NAPS 4
ENGINE LOG · OVERNIGHT21:04
21:04STORE CLOSEDtwelfth takes the shift
23:40MARKET SCAN18,000 prices read
02:00SALES INevery till reconciled
02:15STOCK COVERre-cut on every line
04:05CALLS RANKEDby dollars at stake
07:00STORE OPEN12 calls ready
07:00 — YOUR QUEUE, REFILLED
▲ YOGHURT · DEMAND RISING▼ AISLE 2 · RIVAL MOVED● DELI · EXTEND THE RANGE+ 9 MORE WAITING
See your own category in twelfth.
30 MINUTES · YOUR OWN CATEGORY DATA · NO SAVE FILE REQUIRED
Built for buyers, category managers, merchandise planners, heads of category and merch analysts, in grocery & convenience, health & beauty, fashion & apparel, games and auto parts — reading from the systems your team already runs.