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MANAGEMENT MODE — ON

Where retail teams make better commercial decisions

Twelfth is a commercial workspace for retail and category teams. It brings pricing, inventory, range, promotion and supplier signals into one view, ranks what needs attention, and keeps the evidence, decision and owner together when the team acts.

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▲ CHILLED · YOGHURT14 days cover — reorder Thursday, not today
▼ AISLE 2 · PRICE GAP4% under key rival on 6 hero lines
● DELI · MARGIN+2.1% this week — new range holding
  • CHILLER 1 · MILK. 31 turns a week — the anchor. Never let it gap. COVER 2.1 DAYS · OOS 0%
  • CHILLER 2 · YOGHURT. 14 days cover — reorder Thursday, not today. SELL-THRU 62% · TRUCK DUE THU
  • CHILLER 3 · JUICE. Six facings, 1.9% of sales — two lines don't earn the shelf. DELIST REVIEW · WK 34
  • CHILLER 4 · READY MEALS. +1.8% margin since the relay — hold the planogram. MARGIN 31.4% · UNITS +6%
  • CHILLER 5 · CHEESE. Supplier shorted Tuesday — two lines at zero. Chase, don't substitute. OOS 2 LINES · ETA FRI
  • DELI · MARGIN. +2.1% this week — the new range is holding. Extend it to weekends. MARGIN 38.2% · WASTE 1.9%
  • PRODUCE · APPLES. Steady 40 a day — the quiet earner. Leave it alone. TURNS 5.1/WK · WASTE 0.8%
  • PRODUCE · TOMATOES. $1.20/kg over the rival across the road — match by Monday. GAP +8% · ELASTIC LINE
  • PRODUCE · ORANGES. Shrink at 6.2% — cut Friday's order 15% and keep the stack low. SHRINK 6.2% · ORDER −15%
  • PRODUCE · LEMONS. Seasonal peak — double the facing, it earns it. UNITS +22% WK ON WK
  • AISLE 1 · BREAKFAST. End cap earning 9× the shelf average — extend the promo a week. END CAP $412/WK · +1 WK
  • AISLE 2 · PRICE GAP. 4% under key rival on 6 hero lines — reprice two, hold four. MARGIN AT RISK $310/WK
  • AISLE 3 · HOUSEHOLD. 11 lines under 0.5 units a week — dead weight before the range review. 11 SLOW LINES · 14% OF FACINGS
  • CHECKOUT · LANE 1. 19 an hour, no queue — running clean. THROUGHPUT 19/HR
  • CHECKOUT · LANE 2. Queue at 3 and building — open lane 3? QUEUE 3 · WAIT 4 MIN
  • CHECKOUT · LANE 3. Closed since 2pm and the peak starts in an hour. Open it. STATUS CLOSED · PEAK 60 MIN
  • ENTRANCE · DOORS. 412 through the door by 2pm — Saturday pattern. Staff the noon peak. FOOT TRAFFIC +6% WK ON WK
  • STOREFRONT · SIGNAGE. The site is trading ★★★★ — rating holds if lane 3 opens before the peak. OPEN 7 DAYS · RATING 4/5
  • TROLLEY BAY. Three in the bay, one stray in the car park. Someone's job at close. FLEET 12 · STRAY 1
  • DOCK · CHILLED PALLETS. Chilled load on the apron — into the chiller inside 30 minutes. CLOCK 18 MIN · 4 PALLETS
  • INBOUND · DELIVERY. Thursday's yoghurt is on this truck — the reorder call already covered it. 40 CASES CHILLED · DOCK 12 MIN
THE WHOLE BOARD

Make your next commercial decision with the whole category in view.

Category performance, suppliers, pricing, promotions, range, the plan. Six responsibilities, a dozen spreadsheets, and one person holding the join together in their head. twelfth does the reading and hands you the twelve lines that moved.

Performance and plan

Pricing and promotion

Supplier partnerships

Ranging

SCENARIO SELECT

The map changes. The game doesn’t.

Consoles, brake pads, serums, yoghurt, denim — a category is a category: shelves that earn, prices that gap, stock that sleeps. twelfth reads any of them, in any store you run — the aisle or the search results page. Pick a map.

SCENARIOS:
THE SHOP FLOOR
    THE WEB STORE
    search: greek yoghurt48 RESULTS · SORT: EARNING
    Farmhouse Greek 1kg
    $6.50★★★★★
    Coco & Co Coconut
    $5.20★★★★★
    Berry Duo 4-pack
    $4.80★★★★★
    Protein+ Vanilla
    $7.90★★★★★
    Kids Squeezies 6pk
    $3.60★★★★★
    Organic Set 500g
    $6.10★★★★★
    WHAT CHANGES HERE

    Thin margins across thousands of lines, watched continuously.

    • Promo lift 2.1× on the end cap — margin 0.4×
    • Competitor −8% on 2L milk since Tuesday
    • twelfth’s call: Greek yoghurt: 14 days cover, reorder Thursday

    Different shelf, same arithmetic.

    CHARACTER SELECT

    This is the workspace. Pick a seat.

    Every role sees the same store from its own desk — and the same twelfth call, with its reason.

    STAFF ROSTER — WEEK 32ON THE ROSTER: 5 + 1

    See which new lines are selling, reorder before the window closes, and send the order that morning.

    twelfth · Buyers · today9 CALLS · 2 NEED YOU
    1. BRIEFMorning brief: 9 calls ready, 2 need you.
    2. YOUWhich of the new lines is worth backing?
    NIGHT SHIFT

    The store closes. The game keeps playing.

    The shutters come down at nine and the engines take the shift. Overnight, twelfth re-checks every price against the market, re-cuts cover on every line, and re-scores the range. By open, the queue is refilled with calls worth making. You slept. The maths didn’t.

    • CHILLERS · HOLDING 3°C. Humming to nobody. The 02:15 pass read every line in here. COVER RE-CUT · ORDER SIZED
    • AISLE 1 · RIVAL MOVED. Two hero lines repriced across the road at 11pm. Caught, queued. SCANNED 23:40 · IN YOUR QUEUE
    • LANE 1 · TILL COUNTED. Banked and balanced at 21:12. Tomorrow's float is set. Z-READ $9,412 · FLOAT OK
    • SHUTTERS · DOWN 21:04. Closed to shoppers. Open to arithmetic. ALARM ARMED · ENGINES ON
    • DOCK · QUIET. First truck 06:40 — carrying the order the engine sized at 02:15. NEXT DELIVERY 06:40 · 2 PALLETS
    • NIGHT WATCH. Zero incidents, four naps. The real work is happening in the maths. SHIFT 21:00–06:40 · NAPS 4
    ENGINE LOG · OVERNIGHT21:04
    21:04STORE CLOSEDengines take the shift
    23:40MARKET SCAN18,000 SKUs read
    02:00ROSTER1 clocked on
    02:15STOCK COVERre-cut on every line
    04:05RANGE SIGNALSrefreshed
    07:00STORE OPEN12 calls ready
    07:00 — YOUR QUEUE, REFILLED
    ▲ YOGHURT · REORDER THU▼ AISLE 2 · RIVAL MOVED● DELI · EXTEND THE RANGE+ 9 MORE WAITING

    Your store is already running. Come see the whole board.

    30 MINUTES · YOUR OWN CATEGORY DATA · NO SAVE FILE REQUIRED

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