Launches set the calendar
Demand arrives as events. A weekly average describes almost none of it.
LAUNCH CALENDARday one: 92%
One release day matters more than the weekly average around it.
Games & entertainment
Launches you do not set, and a tail that carries the margin.
A publisher sets the release date, customers pre-order against it, and last generation's stock loses value while everyone watches the new one.
FIELD READ / 01
What this trade does to a range.
The release week can move
Pre-orders are already taken against it, and the allocation already placed.
RELEASE: MOVED6 orders open
The date moves after customer promises and stock plans are set.
A platform transition ages the range
New hardware lands and last generation loses value every week it sits.
GENERATION SHIFTold value: falling
Value drains from the old platform as demand crosses to the new one.
The accessory tail goes unread
Hundreds of small lines carry the margin the hardware never does.
1 CONSOLE11 margin lines
The headline hardware sale unlocks the profitable accessory tail.
TWELFTH MOVES / 02
Set up for how games actually trades.
Launches read as events
A release is compared against the closest launches your range has already traded.
OutputA launch comparison
Pre-orders read against supply
Every promise taken at the counter sits against the allocation actually confirmed for release week.
OutputA pre-order position
Attach and trade-in, priced daily
Accessory attach and used stock are re-read every day, so the lines around the hardware get priced with it.
OutputAn attach and trade-in read
NEXT MOVE
See twelfth on games ranges.
A pilot is configured around your categories and your team. We learn the work, connect the data, then get out of the way.