Visibility depends on who reports
What reaches you is filtered through each buyer, at their own cadence.
For heads of category
The whole portfolio, ranked by what actually needs you.
You are accountable for more categories than you can read in a week. twelfth tells you which categories need attention.
FIELD READ / 01
What the job actually looks like.
Problems surface at review
That turns the monthly review into a post-mortem rather than a steering meeting.
Categories aren't comparable
Each is measured differently, so ranking risk takes a week of reconciliation.
Good judgement doesn't scale
Your best buyer's reasoning stays with your best buyer.
TWELFTH MOVES / 02
The same work, with the assembly already done.
One ranking, every category
The same scoring runs everywhere, so the portfolio orders by commercial impact.
OutputOne portfolio ranking
See decisions, not just outcomes
Every decision and its reasoning is captured. The record is the handover.
OutputA decision record
Consistency without micromanaging
The same evidence reaches every buyer in the same shape.
OutputThe same evidence, everywhere
NEXT MOVE
See what a week looks like with twelfth.
A pilot is configured around your categories and your team. We learn the work, connect the data, then get out of the way.