The retail decision loop / 01—06
From a shelf signal to shared action that sticks.
Explore how store, category and trading teams work from the same evidence. Follow a signal through a named owner, a visible handoff and an outcome the team can track.
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One shared work thread
Six moments. One team in motion.
The signal, evidence, owner, handoff and outcome stay together, so each person can pick up where the last left off.
- 01 / 06
Signal
A shelf, supplier or customer change enters the team’s shared view.
- 02 / 06
Connect
Product, price, stock and customer context join the same work thread.
- 03 / 06
Read
Everyone involved can see what changed and why it matters.
- 04 / 06
Rank
Commercial impact gives the team a common order of work.
- 05 / 06
Decide
A named owner approves, then hands the next task to a teammate.
- 06 / 06
Act
The action returns to the shelf; its outcome stays visible to the team.
- Shelf
- Category
- Trading
- Outcome
Ready to see how a team starts? See how the pilot works
Work with twelfth
See your team’s work connected.
Bring a real commercial question. We’ll show how shared evidence moves through owners, handoffs and a tracked outcome.