Launches have no history
Bought on judgement, and the first honest read arrives too late to adjust.
LAUNCH DAY · NO HISTORY??? / week
The whole buy rests on judgement
Health & beauty
A launch cadence up front and a very long tail behind it.
Two businesses at once: a handful of launches that must be right immediately, and a long tail that quietly decides your margin.
FIELD READ / 01
What this trade does to a range.
The tail is where money hides
Slow shades accumulate cover while attention follows the newest thing.
NEWNESS SPOTLIGHT1 of 8 seen
Seven older shades sit outside the spotlight
Variants multiply the work
One product is thirty decisions once shades, sizes and formats are counted.
ONE HERO PRODUCT1 idea
Add shade and format, and the work fans out
Trends outrun the review cycle
Demand shifts in a fortnight; the range review runs quarterly.
WEEK 2 · TREND BREAKStrend +62%
The signal is live. The next review is ten weeks away
TWELFTH MOVES / 02
Set up for how health & beauty actually trades.
Read a launch early
New lines compared against the closest thing your range has seen.
OutputA launch comparison
The tail gets attention too
Slow variants scored on what they cost to carry, without anyone going looking.
OutputA cost-to-carry ranking
Decide at the right level
Variants roll to product, product to range, so decisions land where they belong.
OutputVariant, product and range views
NEXT MOVE
See twelfth on health & beauty ranges.
A pilot is configured around your categories and your team. We learn the work, connect the data, then get out of the way.