Committed before the evidence
Locked months ahead on last season's read, with the cost visible far too late.
BUY LOCKED: MONTH 1evidence: month 6
The commitment is made months before customers can vote.
Fashion & apparel
Seasonal ranges where the timing is the decision.
One shot at a season: the buy is committed early, the size curve is right or expensive, and every week of delay costs more.
FIELD READ / 01
What this trade does to a range.
Broken curves kill sell-through
A style looks healthy on units while the sizes people want sold out weeks ago.
SIZE RUN: XS–XXLM + L: gone
The total looks healthy after the sizes customers need have sold out.
Markdown timing is guesswork
Early gives away margin. Late clears into a season nobody is buying for.
SEASON: 76% SPENTdecision: open
Every week of hesitation trades margin for less time to clear.
Every season starts from scratch
What worked is rarely captured in a form the next review can use.
LAST SEASONlesson: unfiled
The next buy begins before the last season's judgement is captured.
TWELFTH MOVES / 02
Set up for how fashion & apparel actually trades.
Sell-through by size
Measured by option, not just style, so a broken curve shows while there’s still time in the season.
OutputSell-through by option
Markdowns ranked by cost
The week's first markdown decision is the one with the most at stake.
OutputA ranked markdown list
The season leaves a record
Every decision and its reasoning is captured, so the next review starts from evidence.
OutputA decision record
NEXT MOVE
See twelfth on fashion & apparel ranges.
A pilot is configured around your categories and your team. We learn the work, connect the data, then get out of the way.