Monitoring
Collect competitor prices and alert when something moves.
Solutions · Pricing intelligence
Retail pricing intelligence that ends in a decision
Retail pricing intelligence software collects and interprets competitor and market prices so retailers can set and defend price position. Most tools stop at monitoring or optimisation recommendations. twelfth is a commercial workspace: matched prices, your sales and stock, a morning brief, and reviewed actions — so intelligence becomes an owned decision, not another dashboard export.
See how competitor and own-trade signals become a ranked queue you can act on.
MONITORING → WORKSPACE / 01
Monitoring vs intelligence vs commercial workspace
twelfth is the commercial workspace for retail teams: pricing + range + inventory → ranked decisions with an owner — not another dashboard, store-live POS assistant, or growth-marketing agent stack.
Intelligence
Interpret position, gaps and promo intensity against your catalogue.
Commercial workspace
Ranked decisions tied to margin, stock and promo plan, with an owner, write-ready actions and a record.
WHAT TWELFTH JOINS / 02
What twelfth joins to the price feed
Matched SKUs, price position and index, gross-profit floor and cover sit with your own sales and promo plan — so a price call is never only a cell in a scrape sheet.
Price position and matched SKUs
See where you sit against competitors on the lines that matter.
Margin and cover
GP floor and weeks of cover keep a price move honest against stock and profit.
Promo context
Promotional pressure and incrementality questions sit next to the ticket change.
WHO IT’S FOR / 03
Who uses twelfth for pricing work
Category managers, pricing analysts and heads of category who own price, promo and margin week to week — not a monitoring team alone.
SHORTLIST / 04
How twelfth sits next to tools you already evaluate
Teams comparing retail pricing intelligence often shortlist monitoring specialists, optimisation engines, and agentic pricing platforms. twelfth is the commercial workspace option — brief, queue, act, record.
Agentic pricing platforms
Closest match on ticket and promo opportunity ranking. twelfth joins price to range, cover and supplier drafts with an owner and decision record.
Monitoring and optimisation engines
Collect, match and recommend. twelfth does not claim scrape SLAs, match percentages or elasticity-model superiority — it owns the decision workspace after the feed.
Cat+Finance diagnosis
When pricing shows up inside category P&L analysis, evaluate diagnosis AI alongside the decide → act layer.
FAQ / 05
Frequently asked questions.
- Q01What is retail pricing intelligence software?
- Software that gathers competitor and market prices, matches them to your catalogue, and turns that data into insights for pricing decisions — from simple alerts to position indices and recommended actions.
- Q02How is pricing intelligence different from competitor price monitoring?
- Monitoring collects and tracks prices. Intelligence adds interpretation (position, gaps, promo pressure). A commercial workspace goes one step further: ranked decisions tied to your margin, stock and promo plan, with an owner and actions you review.
- Q03Does twelfth scrape the whole web for competitor prices?
- twelfth works with connected retail systems and price-intelligence workflows for customers. We do not invent crawl frequency, retailer coverage counts or MAP products on this page — see the price intelligence glossary and integrations, or book a demo for your stack.
- Q04Who uses twelfth for pricing work?
- Category managers and commercial teams who own price, promo and margin week to week — see twelfth for category managers.
- Q05How do we evaluate twelfth vs an agentic pricing platform?
- Ask whether you only need price and promo recommendations, or whether price must sit with cover, range and supplier conversations in one owned queue. Book a demo with your category data shape.
RELATED / 06
Keep reading.
- twelfth for category managers
How category owners run the week in twelfth.
- AI for category managers
Decision intelligence for the CatMan week — brief, queue, record.
- Price intelligence
What price intelligence means for retail teams.
- The systems twelfth connects to
Connectors for the retail systems you already run.
- How a pilot works
One category first.
NEXT MOVE
See the commercial workspace on your category.
See how competitor and own-trade signals become a ranked queue you can act on.