Pricing intelligence

Pricing intelligence

The Pricing intelligence module follows competitor list prices across the SKUs you have asked Twelfth to track. It turns those observations into three connected surfaces:

1. Brief explains what moved and where attention may be needed.
2. Tracked set shows the underlying SKU-level coverage, prices, stock state, and index.
3. Reports keeps internal weekly briefs and creates seller-safe reports for external conversations.

Clicking a product in the Tracked set expands its tracked SKU detail in the table, so you can inspect price history and the rolling index without losing the current filters. Direct SKU links still open the full-page detail and its follow-up actions.

Workspace owners and admins manage the fixed SKU basket and selected retailer feeds in Tracked pricing set under Settings. The workspace plan controls how many SKUs and retailers the set may contain.

What the module can and cannot tell you

Pricing intelligence compares observed list prices and availability. It helps you see where your marketplace price has moved away from competitors, where a competitor cut or went out of stock, and which lines deserve a conversation.

It does not see sales, margin, funding, or a seller’s commercial constraints unless those data are supplied elsewhere. Treat an index difference as a signal to investigate. It is not an instruction to change price.

A practical weekly workflow

1. Start in Brief and choose the seller portfolio you are reviewing.
2. Open an index tile or category’s See the SKUs action to carry that scope into the Tracked set.
3. Filter the table, then expand a SKU to inspect its price and index history in place.
4. Continue through Reports when the evidence needs a seller conversation.
5. Preview the outward-facing report before emailing it.

Related

• Read the Brief
• Manage the tracked pricing set
• Use the Tracked set
• Inspect a tracked SKU
• Create and send reports