Inspect a tracked SKU
Inspect a tracked SKU
A tracked SKU detail gives one article enough room for its price history, rolling competitor index, detected events, and current observation. Click a row or product name in the Tracked set to expand the detail directly beneath that row. A direct SKU link such as /app/tracked/LEG-0003 opens the full-page version with follow-up actions.
Start with the header
The header identifies the SKU, tracked seller, product title, current marketplace price, and how many competitor feeds currently match the article. It also summarises the strongest available four-week comparisons.
Choose 12 wk, 6 mo, or 12 mo to change how much history is fetched for both charts. If collection started recently, the charts begin at the earliest observation available rather than filling the requested range with assumed data.
Price history
Price history plots the observed daily list price for your marketplace and each matched competitor. Prices use step lines because a list price remains in effect until another price is observed. Detected competitor cuts, stock events, and other observations appear on the timeline when available.
Index vs each competitor
Index vs each competitor plots a rolling four-week index for the same article: your marketplace price ÷ the competitor’s price × 100.
- 100 is parity.
- Above 100 means your marketplace price averaged above the competitor.
- Below 100 means your marketplace price averaged below the competitor.
The rolling series begins only after enough paired history is available. A missing line or value usually means the SKU was not matched or there were not enough days with both prices.
The Pricing page, the Brief, the Tracked set and the SKU detail all use the same index: your price ÷ the competitor’s × 100, where 100 is parity and a higher value means your price is further above theirs.
Work in the tracked table
The inline detail keeps the filtered table in place. Click the row again, choose the close control, or press Escape to collapse it. On the product-name control, Right arrow expands and Left arrow collapses the detail.
Continue from the full page
The full-page SKU route adds these actions:
- Ask twelfth about this opens a conversation using the SKU, selected range, competitor movement, and a prompt for next steps.
- Table view replaces the visual charts with accessible daily values; choose Chart view to switch back.
- Add to seller’s report opens Reports with the SKU’s tracked seller selected. Generate or open the seller’s report there, then preview it before sending.
- Tracked set returns to the filtered list you opened the SKU from when that context is available.
The page shows list-price position and observed availability. Check margin, funding, sales response, and the seller relationship before recommending a change.
Open product listings
Expand a product row to find the image and public listing badges on the right. Your store and the image open the customer’s own public listing when a catalogue mapping or uploaded own-store URL is available. Matched competitor product pages appear underneath. Current position is grouped into stock, sales, and pricing figures, with open work below. The own-store link also appears on the full product page. In Pricing’s Product pages, the own-store listing comes first and is marked you.
Own-store listings carry Twelfth referral UTMs. Competitor links remove campaign and click-tracking parameters and suppress the browser referrer.